When I look back to where it all started, I’m convinced that success is only achieved by doing what you love and believe in; and I personally believe in empowering people in order to live longer healthier lives, and that was our aim when we first started this project.

I truly believe that nothing would have been possible without our dedicated team members who understand our strategy and always do their best to achieve it. We are all committed to dedicate our hearts and minds to deliver the best quality possible, with affordable prices, for it’s our role and duty towards our community.

As a part of today’s business community, we aim to put our values into actions by operating a socially responsible organization that is conscious about protecting the environment, starting from Egypt spreading across the MENA region, GCC, South Africa, and Europe.